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Earn $1 cash point for every purchase of HKD $100

10+ years Frozen Pet foods Experience

Free Shipping with purchase over HKD$400

I'm different Freeze-Dried Raw Single Protein Treats

I'm different Freeze-Dried Raw Single Protein Treats

Online orders $520-$1600~ Cash Rebate $5-$50 Scheme on order

Retails Offer~ Cash Rebate on selected categories

Online orders $2000-$5100~ Cash Rebate $55-$188 Scheme on order

Free Delivery on $400 for non-Frozen items on selected categories

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Description

100% HUMAN GRADE

from the ingredients used to the way they’re processed

100% Human Grade means we use ingredients fit for human consumption  processed directly in our Italian food company, just as if it were food for us.

Therefore all our suppliers are exactly the same as those used for the food you find when shopping for your own meals, so you can rest assured that all ingredients are of the highest quality and your pet is receiving everything they need to stay happy and healthy for longer.


FREEZE-DRYING PROCESS

A minimal and slow process, maximum benefits

We chose freeze-drying because it is a slow and light cold-drying process that prevents vital nutrients from being “cooked away,” preserving vitamins and amino acids, and thus, obtaining healthier and more natural food.

In other words with this method we ensure a less elaborate product, making it more easily digestible, rich in nutrients and great in flavor. In addition, there is no need to add artificial preservatives with freeze-drying.


BACK TO RAW, TODAY

the benefits of a modern ancestral diet

The consumption of raw foods is something primordial and responds to the natural instinct of carnivores of feeding on raw foods.

However, today the lifestyle and eating habits of dogs and cats has undergone many changes, consequently it would be unthinkable to feed them as they did back then.

That’s why with our minimally and gently processed foods, we can offer them nutrition similar to that desired by their ancestors: very natural and healthy.

In fact, minimally processed ingredients retain all their natural and precious antioxidants, amino acids, vitamins and minerals.


RECYCLABLE PACKS

ECO-FRIENDLY

I’m Different project is innovative also for the materials used for the packaging Tastexplosiom, sustainable and Eco-friendly, as it can be disposed with plastic.


“The excitement of working passionately as well as my infinite love for animals, for their health and for natural and genuine ingredients have inspired my new line of superfood for dogs and cats. Freeze-dried, Frozen and Air-dried foods made with 100% Human Grade ingredients processed directly in our food facility.
Passion is seeing your satisfied smile!“

Fabrizio Fancon – Founder


Spoil your furry friend with 
I’m Different freeze-dried treats for dogs made with pure Human grade raw meat or raw fish. Perfect in-between mealtimes or as healthy reward because gentle freeze-dried to preserve all their flavor and nutrient. Our treats for dogs are ideal for picky eaters and for subjects who may have food sensitivities or allergies.

I’m different Freeze Dried treats are made from all-natural high-quality proteins, more than 95% of human-grade raw and fresh meat gently freeze-dried to preserve all of its flavour and natural nutrients. This single-animal ingredient natural treats are integrated with a special blend of extract of red fruits naturally rich of antioxidants, to support your dog’s ideal wellness. Moreover I’m different Freeze Dried treats are ideal as a healthy reward or simply to spoil your dog. Also perfect for pets with allergies or food sensitivities and for fussy eaters too.

A grain, gluten and cereal free recipe.

Key Benefits

  • Made with human-grade ingredients.
  • More than 95% of human-grade raw chicken meat gently freeze-dried.
  • Single animal protein recipe.
  • Red fruit extracts rich in antioxidants.
  • Integrated with Inulin for best digestion.
  • Ideal for dogs with allergies or food sensitivities.
  • Proudly made in Italy in our family-owned, human food production facility.

Ingredients 

Chicken Flavor

Fresh chicken meat ground with bone 65%, fresh chicken liver and fresh chicken heart 30%, inulin, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried extract fruits (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 38,0%

CRUDE OILS AND FATS 36,0%

CRUDE FIBRES 2,0%

CRUDE ASH 11,5%

Duck Flavor

Fresh duck meat ground with bone 90%, fresh duck gizzard 5%, chicory inulin – source of fructooligosaccharides (FOS) min.2%, mixture of tocopherols (natural preservative), yeast, blend of dried fruits extract (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, dried prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 38,0%

CRUDE OILS AND FATS 36,0%

CRUDE FIBRES 2,0%

CRUDE ASH 11,5%

Turkey Flavor

Fresh turkey meat ground with bone 65%, fresh turkey liver and fresh turkey heart 30%, inulin, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried extract fruits (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 38,0%

CRUDE OILS AND FATS 38,0%

CRUDE FIBRES 1,5%

CRUDE ASH 11,5%


Raw Ham Flavor

Fresh pork meat, italian raw ham (prosciutto crudo) 20%, inulin, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried extract fruits (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 43,0%

CRUDE OILS AND FATS 36,0%

CRUDE FIBRES 2,5%

CRUDE ASH 4,5%


Trout Flavor

Fresh trout 95%, inulin, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried extract fruits (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 42,0%

CRUDE OILS AND FATS 43,0%

CRUDE FIBRES 1,1%

CRUDE ASH 6,5%


Wild Boar Flavor

Fresh wild boar meat 90%, pea fiber, inulin, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried extract fruits (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 43,0%

CRUDE OILS AND FATS 41,0%

CRUDE FIBRES 3,0%

CRUDE ASH 3,7%


Rabbit Flavor

Fresh rabbit ground with bone 65%, fresh rabbit liver 30%, inulin, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried fruits extract (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, dried prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 48,0%

CRUDE OILS AND FATS 22,0%

CRUDE FIBRES 2,2%

CRUDE ASH 11,5%

CALCIUM 2,0%

PHOSPHORUS 1,8%

Guinea Fowl Flavor

Fresh guinea fowl meat ground with bone 65%, fresh guinea fowl liver 30%, inulin, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried fruits extract (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, dried prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 38,0%

CRUDE OILS AND FATS 29,0%

CRUDE FIBRES 1,75%

CRUDE ASH 11,5%

CALCIUM 1,9%

PHOSPHORUS 1,6%

Sardine Flavor

Fresh Sardine 95%, chicory inulin – source of fructooligosaccharides (FOS) min.2%, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried fruits extract (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, dried prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 56,0%

CRUDE OILS AND FATS 23,0%

CRUDE FIBRES 3,5%

CRUDE ASH 11,6%

CALCIUM 2,2%

PHOSPHORUS 1,8%

Sturgeon Flavor

Fresh Sturgeon 95%, chicory inulin – source of fructooligosaccharides (FOS) min.2%, vegetable aromas, rosemary extract, mixture of tocopherols (natural preservative), yeast, blend of dried fruits extract (grape seed extract, wild blueberry, quercetin, resveratrol, wild bilberry, cranberry, tart cherry, dried prune, raspberry seed, strawberry) 0,025%.

MOISTURE <5%

CRUDE PROTEIN 46,0%

CRUDE OILS AND FATS 24,0%

CRUDE FIBRES 2,2%

CRUDE ASH 14,5%

CALCIUM 3,5%

PHOSPHORUS 1,9%
Shipping & Payment

Delivery Options

  • Self pick up at Lai Chi Kok Retail Shop
  • Self-pickup at Tsuen Wan Warehouse Office by appointment
  • Free Shipping door to door
  • SF Express COD (without minimum spending limited)
  • Instant Lalamove direct delivery COD (without min. spending limited)
  • Self pickup at SF Express Station

Payment Options

  • FPS/Bank Transfer
  • Cash 🛒Only For Self pickup at retail shop🛒
  • Credit Card✨Tap&Go Consumption Vouchers OK✨
  • Alipay (HK)✨Consumption Vouchers OK✨
  • Payme
  • Octopus✨Consumption Vouchers OK✨
  • WeChat Pay✨Consumption Vouchers OK✨
  • Apple Pay✨Tap&Go Consumption Vouchers OK✨
  • Google Pay
Customer Reviews
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